PHOEBE & KNOX

For Phoebe & Knox, a luxury fashion brand, Louys led the Art Direction, Branding & Identity, Graphic Design, and Photography for the brand. He developed a cohesive visual identity that reflected the brand’s luxury positioning, overseeing creative concepts, brand assets, and design execution across multiple touchpoints. Through carefully crafted photography and refined graphic design, Louys helped establish a distinctive and sophisticated brand presence, creating a consistent visual language that communicated elegance, quality, and contemporary style.