JIGSAW

Louys collaborated closely with the Head of Creative to shape Jigsaw’s new art direction. The brand’s design and video content were crafted by Louys to embody its commitment to modern craftsmanship and understated luxury. Grounded in a refined contemporary aesthetic, the creative approach combined clean, sophisticated design with tactile storytelling, expressing the quiet confidence and effortless elegance at the heart of the brand. Through carefully curated imagery, considered typography, and cinematic video narratives, the work elevated seasonal collections while staying true to Jigsaw’s British heritage and timeless sensibility.