DINA KAMAL

For Dina Kamal, a London-based luxury experimental jewellery brand, Louys was commissioned as a freelance creative to lead Art Direction, Concept Development, Design, and Video Execution. He developed and translated creative concepts into visually striking content that reflected the brand’s innovative approach to jewellery design. From shaping the artistic direction and visual language to overseeing design elements and producing final video assets, Louys created a cohesive body of work that highlighted the craftsmanship, individuality, and contemporary luxury at the heart of the brand.